Adamson and Real Music Acoustic & Lighting Technology have announced an exclusive distribution deal for Greater China.
The announcement was made at Adamson’s largest seminar to date, which saw more than 200 attendees converge upon the ballroom of the Kempinski Hotel Beijing.
Having planned and organised the event, Real Music constructed a 30ft wide stage, whereby Adamson’s entire product range was on put display, with a backdrop of a vast video wall highlighting the details and benefits of each product.
Jesse Adamson, Adamson director of marketing and sales, made a special guest appearance; kicking things off by welcoming the audience and presenting an historical overview of the company, as well as highlighting its patented technologies. The first segment of the seminar then concluded with a factory tour slideshow.
Director of European operations, Jochen Sommer, who had arrived earlier to oversee the event’s set-up, later addressed the Chinese audience, presenting the full range of Adamson products, from the Point Series installation products, all the way up to the ’Beast’ – the Adamson dual 21” T-21 subwoofer. The products were demonstrated on stage by a live band, or via musical playback. The day was then finished off with an overview of the brand’s Project Energia, which made its official Chinese debut in the Real Music booth at the PALM Expo.
Real Music managing director Ritchie Wang spoke at the end of the day, expressing his excitement and gratitude at being the exclusive representative of Adamson in China: “Having made our evaluations of Adamson’s products we know that the Chinese touring and fixed installation markets will be enhanced by their presence. Their speaker systems sound world class and are used by the best artists in the world such as Nelly Furtado and Linkin Park. The quality of build, the accessories and the systems engineering approach are truly impressive. We intend to demonstrate their products extensively around China in order to gain increasing market acceptance.”
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