Established in 1969, Sama Sound has been appointed Martin Audio’s Korean distributor, with rental, theatre and HoW markets be the main targets for the manufacturer’s line array products.
“From our perspective, developing a premium speaker portfolio was part of a strategic plan we had in place for a while, and we agreed to begin this exciting new journey, recognising that Martin Audio is a premium brand in the market, with a reputation built up over many decades,” said Sama Sound president, Jason Inn.
“MLA is obviously the system that the majority of people know, but, Martin Audio has an excellent all round product range, from Blackline X upwards. We also believe Wavefront Precision series has strong potential in some vertical markets.”
Martin Audio’s APAC account manager, Andy Duffield adds, “Sama Sound has enjoyed great success over many years in the Korean market, both in Rental/Touring and the wider installation market. With Martin Audio’s proactive product strategy generating above industry growth in APAC both in 2017 and year-to-date, we felt the time was right for a change in our distribution to ensure success across all vertical markets.
“In looking for a new partner we were impressed by the professionalism, attention to detail and commitment to the brand shown by the team at Sama Sound. This, plus their highly proactive and connected approach to the market, made the choice easy for us. We are thrilled at the prospects of working with Sama Sound in the years ahead.”