Abbey Road Studios and Bowers & Wilkins plan to boost in-car audio

London’s Abbey Road Studios and audio manufacturer Bowers & Wilkins have extended their partnership to enhance the in-car audio experience. 

The idea is to use B&W’s cutting edge loudspeaker technology to bring Abbey Road’s unique acoustic personality to in-car listening for the first time. 

B&W’s automotive partners include BMW, McLaren and Volvo.

“We are delighted to be extending the remit of our partnership with Bowers & Wilkins to co-develop our offering in the automotive sector,” said Jeremy Huffelmann, General Manager, Abbey Road Studios. “Through our shared passion for creative excellence and the highest quality audio, we will be exploring technologies to further the goal of creating the most accurate listening experiences possible for consumers.”

Over the last five years, Abbey Road has been exploring emerging technologies, including machine learning and spatial audio, through its music tech innovation arm Abbey Road Red.

“We are thrilled to work with Abbey Road Studios on our shared mission to elevate the in-car experience and bring drivers and passengers across the globe a new and exciting way to enjoy their music,” said Dan Shepherd, Director of Automotive Partnerships from Bowers & Wilkins.

B&W has been Abbey Road’s official speaker and headphone partner since 2018.