Aser Ventures invests in music marketing firm Creed Media

Sports and media investment platform Aser Ventures has acquired a stake in Stockholm-based marketing agency Creed Media.

Aser Ventures was founded by entrepreneur Andrea Radrizzani, the Chairman and majority owner of UK football club Leeds United. The investment platform’s portfolio also includes global sports and entertainment group Eleven Sports and streaming service LIVENow.

Music-focused agency Creed Media works with global brands and record labels to create tailored marketing campaigns for young audiences on TikTok, Snapchat, Instagram and other platforms. The company’s client list includes Warner Music Group, Sony Music and Universal Music. 

Creed Media was founded in 2018 and has grown from a three-person operation to a 40-strong team working across Sweden, Canada and the United States. Founders Timothy Collins, 25, and Hugo Leprince, 22, were both featured in the Forbes 30 under 30 Europe list this year. 

“Timothy and Hugo have created something special in Creed Media,” said Andrea Radrizzani, Founder and Chairman, Aser Ventures. “They have a deep understanding of the platforms and culture that excite young audiences and they have built a business with the potential to continue to grow rapidly. At Aser Ventures we want to help them do that, by sharing our experience and our network with the Creed Media team, and by creating opportunities for synergy with the wider Aser group.”

Creed Media previously worked with Aser-owned LIVENow on Gorillaz’ Song Machine Live virtual concert in December 2020.

“Both Hugo and myself are incredibly proud to become partners with Andrea and Aser,” said Timothy Collins, Co-CEO and Co-Founder at Creed Media. “We see limitless possibilities now that we can benefit from the huge experience their great team holds in scaling and building a wide range of successful companies. Our belief is that together with their support we can grow Creed in so many new ways and that’s very exciting.”