Audio-Technica Canada (ATCA) has appointed Kenji Yamabe as its new General Manager. 

Yamabe joins from Audio-Technica Europe, where he was Business Development Liaison Manager, taking over from acting GM Susanne Seidel.

The appointment coincides with ATCA’s move to new, state-of the-art office facilities.

Yamabe has worked at Audio-Technica for eight years and has a total of 15 years’ within businesses that operate on a global scale. 

Having contributed to significant growth in every position he has held at the company, Yamabe has a track record of building strong working relationships between Audio-Technica’s Japanese headquarters and their subsidiaries.

“I am excited to take on the mantle of GM at ATCA,” said Kenji Yamabe. “Susanne Seidel has done a stellar job thus far, and the company is primed for an even more successful upcoming fiscal year with the opening of ATCA’s new office, and the easing of restrictions. I’m looking forward to being able to apply my accumulated years of experience to the role and combined with a thorough understanding of AT’s extensive range of products – as well as the company’s ethos – I believe I can add significant value to our position within the industry”.

Commenting on her time at ATCA, Susanne Seidel said: “Although the circumstances created by Covid have not been ideal for anyone, I am proud of what we have accomplished as a team and delighted to be able to leave the company in such a robust position. 

“Audio-Technica Canada has remained resolute while staying true to its fiercely independent roots amid a sea of competitors and despite everything we’ve had a strong business year. In conjunction with the gradual lifting of Covid restrictions, I am certain that the future is bright for the company, and I know that Kenji will do a great job in the next phase.”