Screenshot 2021 02 08 at 09.12.26 uai - Audio Media International

Audio-Technica France to distribute Genelec, Gilles Pétrotey to spearhead sales

Genelec has appointed Audio-Technica France to handle French distribution, with Gilles Pétrotey joining the distributor to spearhead sales in the region.

The new distribution arrangement, which sees Audio-Technica France take on Genelec’s studio and AV loudspeaker products, is effective from March 1, 2021. Audio-Technica already handles Genelec distribution in Holland and Spain.

Pétrotey brings a wealth of experience to the role, having previously served in senior roles at Yamaha, Beyer, Lexicon and the TC Group.

“To have the opportunity to be part of the Audio-Technica team in France, and to represent Genelec, is doubly exciting,” said Pétrotey. “Professional loudspeakers are a particular passion of mine, so the prospect of being involved with the undisputed market leader in this field is something I’ll relish.”

Genelec international sales director, Ole Jensen, added: “I’ve known Gilles for many years and have had the pleasure of working alongside him. I can’t think of anyone better qualified to be the face of Genelec in France, and with the professionalism of the Audio-Technica distribution team behind him, we look forward to a long and successful relationship.”

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