Audiologic announces exclusive Aurora Multimedia deal

Audiologic has been appointed the exclusive distributor for Aurora Multimedia in the UK.

Aurora is a US-based manufacturer of the industry’s first non-proprietary web-standards based IP control systems, as well as advanced HD video distribution and processing products.

The move is part of the audio equipment provider’s ongoing plans to "invest in and significant extend the scope of its products and services with an eye on delivering an even more comprehensive AV solutions package for its customers," the company says.

According to Audiologic, not only does ready access to these products widen the field of choice for its customers in finding control solutions for a whole host of installations, it also acts as a catalyst for the firm’s capacity to engage more deeply with customers on the Visual side of AV.

The complex nature of these products means that offering detailed advice and support to customers in their best use is essential. Recognising this and in keeping with its recent strategic development, Audiologic has employed a dedicated specialist in the field to add to its team.

"If the Holy Grail of this business is to be able to offer installers a one-stop shop for all their requirements for a particular job, then by securing this deal, we’re well on the way towards that situation," said Andy Lewis, sales and marketing manager at Audiologic. "These products offer a genuine alternative to proprietary IP control systems and can be integrated with a whole raft of products that we provide, enabling us to move to a whole new level in supplying complete solutions for our customers."

Rick Seegull, senior VP of sales and marketing at Aurora, added: "We are very much looking forward to expanding the Aurora product line into the UK and see Audiologic as the ideal partner in this venture. Their emphasis on creating long-lasting relationships coupled with a real commitment to product support are, we believe, the keys to success. We’re anticipating a very productive alliance in the years to come."

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