Avid powers Gent Jazz

The 2014 Gent Jazz Festival empowered performers with a collaborative live sound workflow based on the Avid MediaCentral Platform. Artists including Michael Kiwanuka, Melanie De Biasio, and Gabriel Rios used Avid S3L live sound systems to deliver live performances at the festival, which took place in Belgium. Through the Avid MediaCentral Platform, opportunities for future monetisation of performance content were also presented to the festival’s artists and producers.

Key to the decision to select Avid as the exclusive partner of the festival’s Garden Stage live sound workflow was the need to be able to capture and mix live performances as quickly and as cost-effectively as possible.

Ives Mergaerts, artist production manager at Gent Jazz Festival said: “Crucial for us was to achieve exceptional sound with as compact a footprint as possible. By choosing an Avid live sound workflow, we had the confidence and peace of mind of knowing that we were in safe hands. Importantly as it’s the industry’s live audio production technology of choice, we knew that it is well known and trusted by our front of house engineers.”

The festival used the Avid S3L System, part of the Avid Artist Suite, powered by the Avid MediaCentral Platform. Using the S3L for both FOH and monitoring enabled the floor space in front of the stage to be maximised and all aspects of the live mixing and recording were sped up through the integration with VENUE software. This empowered the engineers to run an expanded creative toolset of Avid and third-party plug-ins using the board’s Pro Tools HDX-powered processing engine. An additional S3L System was used to record the output from all stages through Pro Tools, presenting monetisation opportunities for the artists beyond the festival.

“The lifespan of a live performance carries on long after the curtain has closed and the audience has left the venue,” said Tim Carroll, vice president of worldwide audio programs at Avid. “Artists of the caliber that play at the Gent Jazz Festival need to make their performances available for future use in order to connect more powerfully with audiences even after the show is over – so the ability to replay, resell, and reproduce content through a variety of channels is critical. The Avid Everywhere vision guides the integrated and versatile nature of our live sound workflows, enabling future monetisation and delivering massive benefits for both festival organisers and artists.”