Born Free highlights pros and cons of Taiwanese market

Taiwan-based Born Free provides sound and lighting rental solutions for a wide variety of professional applications, including shows, tours and permanent installations, along with AV consulting, equipment sales and repair. Its headquarters are located in Xinyi District of Taipei.

The firm’s Henry Deng believes that as a hirer and installer of pro audio equipment, one advantage of being based in the this region is the huge market just waiting to be developed. Disadvantages are the counterfeit problem, exacerbated by the bargain culture. “Replica speakers and amplifiers are readily available and at a very cheap price,” he explained. “Most customers don’t understand speaker quality, they only compare price, not reliability. Since the pro audio rental company in Taiwan has no standard price on equipment and no union protection, business becomes very competitive. Rental companies are trying everything to get jobs, some without profit.”