BPI and Bowers & Wilkins sign promo partnership, beginning with the Hyundai Mercury Prize

UK record labels association the BPI has announced a long-term collaboration with Hi-Fi major Bowers & Wilkins that will see the audio brand support several key music industry events, including the Hyundai Mercury Prize and National Album Day.

The collaboration will ‘celebrate the love of music, the album format and the importance of a higher-quality listening experience for music fans.’

The three year deal commences with the Hyundai Mercury Prize, organised annually by the BPI, which will see the winner of the 12 shortlisted albums revealed on September 24, and follows with the BPI-founded National Album Day on October 10, as well as The Record Club, which currently takes place fortnightly online.   

“As the BPI continues to build its role promoting British music at home and abroad, we are delighted to welcome Bowers & Wilkins to our family of events as a valued supporter of the recorded music community,” notes Geoff Taylor, Chief Executive BPI, BRIT Awards & Mercury Prize. “The Hyundai Mercury Prize, National Album Day and The Record Club all celebrate the album as the ultimate expression of an artist’s creativity, while Bowers & Wilkins enables them to tell their stories in the highest possible audio quality. We look forward to working together to bring those experiences to more music fans.” 

Founded in 1966, Bowers & Wilkins consumer Hi-Fi is highly regarded by music fans, and is a familiar loudspeaker brand in premium recording studios around the globe.

“Bowers & Wilkins have been delivering category-defining sound for over 50 years and, throughout that time, music has always been at the heart of everything we do,” explains Dave Sheen, EVP of Product, Brand and Strategic Partnerships. “Everyone at Bowers & Wilkins is a passionate music lover, and it’s that passion that drives us to create the finest audio products possible. We want everyone to experience music the way it should be, as the artist intended.”