AvidPlay has become the first DIY music distribution service to support Dolby Atmos Music. 

Subscribers to an AvidPlay distribution plan, available as part of the Avid Link platform, can create songs and albums using any compatible Dolby Atmos enabled digital audio workstation (DAW), including Avid Pro Tools, and then upload their music to the AvidPlay dashboard for distribution on  compatible streaming platforms, Amazon Music HD and Tidal HiFi. 

 AvidPlay music distribution service is designed to help artists and labels expand their reach, while keeping 100 per cent of their rights and earnings. Subscription plans can cover individual songs or albums and are renewable per annum.

Currently there are more than 775,000 users of the Avid Link app. Artists select the single or albums they’d like to release, and AvidPlay takes care of the rest. It can be used to distribute music to over 150 outlets, including Spotify, Apple Music, Amazon Music, and Tidal.

Rival digital music distribution services, like Awal, CD Baby, DistroKid, Ditto, Landr, RouteNote, Spinnup and Tunecore, do not support Dolby Atmos distribution.

“Dolby Atmos has changed how we think about music and it allows us to create things that were previously not possible. It’s unlike anything you’ve ever heard,” declares Arno Kammermeier, co-founder of the Berlin-based electronic duo Booka Shade. “And most importantly, with AvidPlay, we can now share this elevated experience with our fans. It’s mind-blowing and the ultimate way to experience our music.”

 In addition to new music, AvidPlay now also creates an opportunity for independent labels, to remix and rerelease existing stereo tracks in Dolby Atmos. 

“As a producer, I am often told I need to take things out of my mixes and there is just not enough space for all the sounds and ideas to come through. When I got introduced to Dolby Atmos, I was finally able to create the music I always heard in my head,“ enthuses Leah Chisholm, producer, pianist and DJ. Co-owner of the record label Animal Talk Collective, which she co-founded with Sofi Tukker, she adds: “AvidPlay has allowed me to bring my music to the world in an immersive and heightened experience.”

 Rob D’Amico, Director of Product Marketing, Audio Solutions at Avid, describes the adoption of Dolby Atmos as a game-changer. “It highlights Avid’s continued commitment to providing an end-to-end music production solution from recording to mixing to distribution, he says. “It allows artists to“expand their creativity, distribute their music and, most importantly, get paid for the content they produce.”