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Fender launch global competition to win free studio time

Fender Musical Instruments Corporation has announced the launch of the Player Plus Studio Sessions: Powered by Fender®.

Fender says “This global programme seeks to fulfil the creative aspirations of independent artists around the world by getting them back in the studio and providing them with the tools they need to create their musical art. To bring this programme to life, Fender has partnered with notable recording studios in the US, UK, Australia, Japan and Mexico to host Fender-funded studio sessions with engineers, a mixing credit, Player Plus gear and mentoring resources for winning artists”.

“Inspired by the recent launch of the Player Plus series, Fender’s new line of guitars and basses are designed with creators and independent artists in mind to be the tool that these artists use to bring their passions to a global stage. The Player Plus Studio Sessions aim to take that same goal a step further by purposefully supporting rising talent, helping them share their message and creativity through original music. This new global programme reinvigorates Fender’s ongoing commitment to musicians, and in particular, independent musicians”.

Starting this week, Fender is calling for open submissions here. To enter, independent artists must submit either a recent single, music video or live performance to best showcase their talent and creativity. Instrumental acts, bands and solo artists are also encouraged and  welcome to enter the Player Plus Studio Session.


Participating studios include:

The entry period will run from September 27 through October 20, 2021 with winners announced on November 10, 2021. Each submission will be reviewed by a panel of judges made up of noteworthy producers, artists, journalists and Fender Executives including: Fender CEO, Andy Mooney; Fender VP of Marketing and Head of Artist Relations, Matt Watts; legendary singer-songwriter and producer, Nile Rodgers (U.S.); Grammy nominated singer-songwriter Ashley McBryde (U.S.); Emily Kokal, singer and guitarist for the band Warpaint (U.S.); singer-songwriter and lead vocalist/guitarist for Mercury Prize-winning and Grammy-nominated Wolf Alice, Ellie Rowsell (U.K.); Joaquin Pavia Wakks, artist manager and CEO of Nakama Entretenimiento (Mexico); Director at Heartstop Music and Secretary of the Association of Artist Managers, Alastair Burns (Australia); and more. Submissions will be judged on set criteria including: songwriting, performance quality, creativity, technical guitar playing ability, originality and more.

Panellist Ellie Rowsell said, “Giving a platform to showcase independent artists is really important and I’m also excited to discover some new artists by being on the panel for the Player Plus Studio Sessions!”