IBC 2012 Exhibition now open, will.i.am to give keynote speech

Having opened its doors yesterday for the IBC 2012 Conference, today sees the IBC Exhibition officially get underway.

More than 50,000 audio professionals will pass through the doors of the Amsterdam for six days of networking, exhibitions and conferences.

However, stealing the lion’s share of today’s IBC headlines is sure to be the keynote speech from international pop star Intel director of Creative Innovation will.i.am, who, along with Johan Jervøe, vice president, Sales and Marketing Group and director, Partner Marketing, Intel Corporation, will offer a unique insight into how technology can be harnessed for creativity or to challenge the status quo. Entitled ‘Creativity and Technology Forces Combine – Transcend the Barriers of Convention and Rethink What Can Be Achieved’ this unmissable session takes place at 14:00 in the Forum.

So, to keep abreast of the very latest news and developments, be sure to keep a regular check on our IBC 2012 button at the top of the Audio Pro International home page, whereby readers can view each and every IBC related news item, major announcement and product launch.

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