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ISE 2021: Industry comments on Barcelona show plans

Online registration has now opened for Integrated Systems Europe 2021, which will make its debut at the Fira de Barcelona, Gran Vía, June 1-4. The news comes after organisers confirmed that the trade show would go ahead at the venue, pending a final review in March, incorporating both live and online content. 

New this year will be Broadcast and Content Creation zones, showcasing production solutions including audio consoles and microphones. Also new this year is a Live Events zone, spotlighting innovations suitable for major stadium events and small venues alike. 

ISE 2021 will also introduce a suite of high-quality audio demo rooms, set in the Filmax Cinema complex just 200 metres from the Fira.  

Managing Director Mike Blackman said many exhibitors and attendees view ISE 2021 as the catalyst for business recovery.  Described as a hybrid event, the plan is to merge live content with a digital programme. There will be a live stage, break-out lounges, keynotes and hosted roundtables.

“This is a huge decision for Mike and the ISE team, and I personally love the optimism,” Chris Mcintyre-Brown. Pro AV analyst and Associate Director at Futuresource Consulting told Audio Media International

“As industry analysts we are afforded a privileged position to have networks that spans all Pro AV categories, up and down the respective supply chains, and there is a burning desire to put the pandemic behind us. I wouldn’t expect attendance to be close to 2020 numbers but if June does happen, it will be a very important marker in rebuilding confidence.

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“I think there are enough positive areas for Pro AV in 2021, collaboration is a great example, to mitigate this threat. However, when grouped into the wider live events business, the ongoing severity of the lockdown is crippling suppliers with numerous high-profile businesses failing and many others teetering on the edge. Anyone who understands the creativity, skill and passion of the companies and people in this space is left numb by the uncertainty that’s spilled into 2021.”

Focal Pro Audio told us: “If ISE goes ahead, with all COVID restrictions and safety elements taken into account, we plan to be there.”

Peter Peck, Head of Marketing for Wharfedale Pro, part of the IAG Group, told Audio Media International that he hopes 2021 will mark Wharfedale Pro’s first time exhibiting at ISE. 

“Internally we are really excited to be involved and are eager to be there as an exhibitor….. but…wow…. the show dates are moving in so fast! As a comparatively small team we have to weigh up the practicalities, and the organisational risks. Any Government ‘you must self-isolate’ command or a single cancelled international flight could potentially cause us a big logistical problem if a member of our team was unable to attend. Of course, a similar situation faces our valued distributors and customers. Will they attend?  At this time it’s such an unknown. What I can say is that I’ve found the team at ISE to be open and responsive. We want a successful show and are currently listening to their advice and timelines.”

Peck cautions that online formats are stretching the patience of attendees though. “We all spend so long in front of the screen.  As a result, we can only see more and more apathy towards online events. We’re desperate for a successful face to face industry event and hope that the world has changed enough in time for ISE Barcelona. It’s very much a live topic!”

“The lack of trade shows hurt us”
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