Martin Audio draws international audience to Wembley seminars and demos

Over 100 sound engineers and sound rental companies from across the globe travelled to London’s Wembley Arena last month for two days of Martin Audio MLA (Multi-cellular loudspeaker array) product demonstrations.

The two days were split into four separate sessions, each of which combined a theoretical presentation from R&D director Jason Baird, followed by exposure to different optimisation plots, created in the new Display 2.1 software, in the Arena itself. This allowed visitors to sample the sound coverage from various points on the floor, behind the PA, at the bleachers and at the top of the raked seating in the 12,500 capacity venue.

Jennifer Warnes’ Somewhere, Somebody was used as a reference track, while acts such as Rammstein were on hand to demonstrate the full dynamics of the system.

At one stage Baird demonstrated the close controllability by plotting the sound so that it appeared quieter at the hangs, increasing in intensity the further away from the source it travelled.

Martin Audio director of sales Simon Bull, who presented the Arena part of the demonstration, commented: “This exercise proved to be extremely worthwhile, with both existing and prospective users attending with their own potential clients, and others simply to learn about our Multi-cellular technology and find out what has created such a buzz in the market place.”

The sound was mixed on the opening day by Digico’s Dave Bigg on an SD10, while on Day 2 Dan Page took over at the helm.