US loudspeaker specialist Meyer Sound has made four marketing leadership and executive promotions, as part of a move, it says, to streamline internal communications and increase productivity. 

The company says that each of the four key staff members will be assigned a ‘broader scope of responsibilities to streamline internal communications, increase operational efficiencies and accelerate timelines from product planning to R&D through product development and global marketing’.

Tim Boot has been appointed to the new position of director of global marketing, which will see him take overall responsibility for product management, marketing, communications and education on a worldwide basis. Boot joined Meyer Sound in 2015 and has served in high-level sales, marketing and technology development roles, most recently as global brand manager.

John McMahon has been promoted to senior vice president, an expanded role whereby he assumes a full range of company-wide executive responsibilities, while working closely with Meyer Sound’s executive team and company founders, president and CEO John Meyer and executive vice president Helen Meyer.

Meanwhile, Marc Chutczer has been promoted to vice president of R&D, assuming coordinated leadership of all Meyer Sound R&D teams working on all technology platforms, including loudspeakers, as well as digital systems. He was previously vice president of digital programme management.

Finally, Mike Ulrich has been appointed Meyer Sound’s new vice president of operations, handling all aspects of manufacturing, purchasing, quality control and test engineering. Ulrich joined Meyer Sound in 2014 and has developed broad experience in both engineering and new product development.

“At Meyer Sound we anticipate that pent-up demand will lead to an industry rebound in the not-too-distant future, and we are developing strategies to leverage the expected growth,” said Helen Meyer. “These latest promotions and role realignments will position us to meet resurging demand with new technologies and ramped-up production, and always with the high level of support our customers have come to expect.”