Music Venue Trust launches ‘Traffic Light’ campaign to save venues in crisis

The Music Venue Trust (MVT) has launched a new ‘Traffic Light’ campaign to secure the future of grassroots music venues facing imminent closure.

As part of the Music Venue Trust’s #saveourvenues initiative, Traffic Light will work to secure the future of 30 venues gemmed ineligible for funding from the government’s Culture Recovery Fund. The campaign will highlight venues considered safe until March 31 (Green – 353 venues), those at risk of closure between now and March 31 without additional support (Amber – 273 venues) and those at imminent danger of permanent closure (Red – 30 venues). There are also a number of venues who have yet to be reached (Blue – 187 venues).

MVT has announced a range of targeted activity under the #saveourvenues banner, based around a combined effort by audiences, local communities, local councils and the creative community to prevent the permanent closure of these remaining grassroots venues. MVT is urging everyone who cares about these venues to write to their local MP, council, local charities, and anyone else they can think of to demand action to prevent them being closed for good.

A new crowdfunding initiative powered by Crowdfunder has also launched today (Wednesday, November 11) to secure the future of these 30 venues. By visiting a single landing page at people can choose an individual venue to donate to. If an individual target is reached by a particular venue the surplus donations will go towards supporting other venues in crisis.

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As part of these crowdfunding efforts there will also be a new range of merchandise exclusively available to support this campaign and available for delivery by Christmas. Every item bought directly supports a venue, with MVT paying the costs of printing, packing and delivery.

“What the #saveourvenues campaign has achieved during the last 8 months is truly remarkable,” said Mark Davyd, CEO, MVT. “Thanks to the efforts of music fans, local communities and the wider music sector we have raised over £3m in donations and have unlocked over £80m in government assistance to help stave off the imminent closure of over 400 Grassroots Music Venues.

“We are now focusing exclusively on those 30 remaining venues which face immediate permanent closure. If people want these local venues to still be there when this is over there is a very clear call to action: choose a venue, get donating, get writing, get calling, get organised. Save them all. Reopen Every Venue Safely.”