Orbital Sound appoints Andy Simmons as director of sales

Pro audio veteran Andy Simmons has taken on the director of sales role at Orbital Sound.

Simmons brings over 25 years of international sales and marketing experience to the theatre, live sound and entertainment technology specialist, gained from his time working with key industry brands such as Crest Audio, XTA Electronics, Peavey and KV2.

He will work to develop Orbital’s long-term sales plan, while making full use of the product specialist expertise available within the organisation.

“With Andy’s arrival we are focusing on how we innovate within the whole ‘sales’ field, on the basis that we are already a well-established and successful supplier with a great line-up of world-beating brands," said MD Chris Headlam (pictured, rear centre). "We are one of very few, who have genuine hands-on product experts – all fully capable of offering combined technical, practical and consultancy expertise on a brand-by-brand, or individual product basis.

"This dedicated knowledge base is something that we believe is essential with the degree of complexity involved in modern audio equipment. Andy brings an exciting new dimension to our team, and a clear vision of how to achieve our strategic objectives. It’s great to have him on board.”

Drawing on his wealth of expertise, Simmons (pictured to the left of Headlam) has a clear set of objectives to meet. "It’s my role to capitalise on those skills and build the team still further, developing Orbital’s sales structure to broaden its market scope, widen its choice of premium brands, and extend its geographical reach," he added.

"I believe there is a real opportunity to grow Orbital’s strategic sales capability, adding on-the-road regional sales support to our unique product and training skillsets. Above all, I relish the prospect of contributing to Orbital’s spirit of innovation, and to the business as a whole. We have some exciting plans, and a real enthusiasm to put them into action.”

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