Powersoft announces new partnership in Portugal

Tecnimusica has been appointed as the new distribution partner of Powersoft for Portugal and Portuguese-speaking countries. These include Angola, Mozambique, Cape Verde, Guine-Bissau, Sao Tome e Principe, Acores and Madeira.

Focussed on markets of professional sound and lighting, Tecnimusica is a well-known company with a wealth of experience spanning decades. It is the company’s aim to offer high quality products and services for sound and lighting professionals.

On a daily basis active professionals in these fields discover the importance of new digital technologies, as well as the ever-growing demands of customers. Such demand are often caused by customers purchasing products possessing an overwhelming amount of features and information, which can sometimes lead to wrong choices and mistakes being made.

It is here that Tecnimisica aims to assist the customer with their extensive knowledge and expertise in the market. The company also represents some of the world’s most technologically advanced names in the business, including Martin Audio, Renkus-Heinz, XTA, Radial, Audix, Reference cable. Switchcraft, Manley, Rane and Ampeg.

Luca Giorgi, global sales manager of Powersoft, commented on the new partnership: “We think we found the right partnership in Portugal and Palops to strengthenour brand presence through a very synergic organisation driven by the passion and enthusiasm that we like. This powerful combination will certainly facilitate a fast increase in our market penetration and look forward to a very successful 2011 with Tecnimusica.”