Powersoft raises the bar for New York Beer Company

Located in Midtown Manhattan, the New York Beer Company has installed seven Powersoft D Series and M Series amplifiers to power a distributed system of Renkus-Heinz loudspeakers.

The New York bar’s audio system was designed by Richard Trombitas, regional manager at Cardone, Solomon & Associates of Northport, NY, in collaboration with Flushing, NY-based sound contractor Starview Satellite Corp, who also supplied the equipment and performed the installation.

The new 5,000-square-foot New York Beer Company bar and grill is located on West 44th Street on the ground floor of the New York Observer Building, which once housed the famous Record Plant recording studios, and is next-door to the newest location of the Birdland jazz club – another Manhattan institution.

Situated close to Times Square, Manhattan’s theatre district and the Hell’s Kitchen neighbourhood, the bar is designed to accommodate nearly 300 customers, serving a wide range of beers, many of which are brewed locally.

With front and rear dining areas, as well as the bar, the sound system is split into three zones, with additional coverage in the restrooms and entryway. The front dining area includes four Renkus-Heinz TRX81 two-way speakers powered by a Powersoft D2002 amplifier, plus a single PNX112 subwoofer, which is powered by one channel of a Powersoft M14D. The other channel of the M14D powers speakers in the restroom area and entryway.

The rear dining area features a Powersoft D3002 amplifier that powers six TRX81 cabinets, while a D4002 drives a pair of BPS12-1 single 12-inch bandpass subwoofers. A further two D3002 amplifiers provide power to a total of ten TRX81 speakers in the main bar area, while another D4002 is paired with two BPS12-2 dual-12-inch subwoofers.

“It really is a nice sounding system. With Powersoft technology it is astounding how much headroom is available,” commented Trombitas, who was honoured with an ‘Outstanding Service’ award at the annual Powersoft rep meeting held during the 2012 NAMM show after 12 months representing the product line. “It has become a great showplace for the dealer to show their potential customers,” he added.

The system is typically used for playback of a streaming music service, added Trombitas. “They also have a DJ setup with Pioneer DVD players, and there’s a video DJ on Thursday, Friday and Saturday. Then there’s an iPod input at the main bar, which provides an option for them to play specific music,” he said.

John Paturno, president, Starview Satellite Corp, is also happy with the switch to Powersoft amplifiers for his company’s installation projects. “We started using them about six or seven months ago when we got the line and use them exclusively now,” he concluded.

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