Sennheiser expands HQ with Innovation Campus

Sennheiser unveiled its new Innovation Campus, part of the facilities at its HQ in Wedemark, Germany, to a number of high-profile visitors recently, including guests from the fields of politics, business and entertainment. 

With floor space of around 7,000 square metres, the Innovation Campus provides plenty of room for cross-functional teams to carry out projects in the development and marketing of audio solutions. The ground floor even accommodates a theatre and Germany’s first Sennheiser Flagship Store, which enables customers to gain hands-on experience of the brand and its products. 

“With our new Innovation Campus, Sennheiser now has the biggest and most modern centre for innovation in the entire audio industry,” explained CEO Dr. Andreas Sennheiser. “We have created the space to develop innovations that are targeted even more directly at the customer. This is apparent not only in the building’s architecture but also in a new way of working. Groundbreaking ideas are created in cross-functional, international project teams that take pioneering audio solutions all the way to the customer. And our passion for audio technology can be experienced by everyone who visits our Flagship Store.”

German state Lower Saxony’s minister for economic affairs, labour and transport, Olaf Lies, congratulated Sennheiser electronic on the completion of its new flagship: “This is an impressive new facility and I am very pleased to see this clear sign of the company’s commitment to its headquarters in Wedemark. The sustained success of Sennheiser electronic is not down to chance, but is the result of entrepreneurial action that is alert to every change in customers’ needs and in the markets and which responds to these changes wisely and courageously.

"The new Innovation Campus is Sennheiser electronic’s answer to the challenges of the 21st century. The Campus offers state-of-the-art working conditions and will therefore not only attract expert specialists but will also create the foundation for ingenious product innovations.” 

Other attendees included the mayor of the municipality of Wedemark, Helge Zychlinski, and Sennheiser’s project manager for the Innovation Campus, Dr. Axel Schmidt. 

In addition to a reception area and the Flagship Store, the public section of the building also has a small cafe and a 200-seat theatre, which boasts an exterior design inspired by Sennheiser’s classic MD 421 microphone.