Sennheiser Group invests in its Pro Audio, Business Communication and Neumann.Berlin business units

“In the future, we will focus our resources and financial strength on our Pro Audio, Business Communication, and Neumann business units. Here, we plan to grow at an above-average rate, further expand our position in the global market, and successively extend our business areas,” explains Daniel Sennheiser, Co-CEO of Sennheiser. “From now on, we are looking forward to working even more closely with our customers in the professional sector and being even closer to the market. This is where we will leverage all of our knowledge and extensive expertise as one of the world’s leading companies in the audio industry,” adds Andreas Sennheiser, Co-CEO of Sennheiser.

In recent years, the Sennheiser Group has laid foundations for its future as a professional audio company: “We have transformed the company and – despite the pandemic – can look back on a very successful financial year: we were not only able to meet our sales targets for 2021 in all business areas, but even exceeded our own expectations despite the fact that the event industry in particular remained characterised by uncertainty for the second year in a row due to the Covid-19 pandemic,” comments Daniel Sennheiser.

Describing the Sennheiser Group’s clear goals for the future Andreas Sennheiser explains: “As a family-owned company, we want to grow sustainably through our own efforts. To achieve this, we are investing significantly in our three business units.”

In the Pro Audio unit, the audio specialist plans to continue serving its customers in the live and broadcast business with reliable audio solutions and first-class sound quality. The range will be expanded with software solutions for optimal workflows and the company eyes growth opportunities in the markets for semi-professional applications, such as audio-for-video.

In the Business Communications unit, Sennheiser will expand its portfolio of audio solutions for universities and corporate meeting rooms in the coming years to address the challenges of hybrid working and learning.

With its legendary products, Neumann.Berlin is already one of the world’s best-known brands for studio-quality audio solutions. This business area will be expanded with a strong focus on digital workflows and extended software and service solutions, as well as with new product offerings, for example for close miking of instruments. There is also growth potential from new customer requirements in the areas of mobile working, streaming, and immersive audio.

Following the sale, Sennheiser and Sonova’s Consumer Hearing business will operate together under the Sennheiser brand umbrella while a long-term license agreement has been agreed with Sonova for the use of the Sennheiser brand.