Sonnox appoints new international sales manager

Sonnox has expanded its team in the UK with the appointment of Giles Farley to the newly created post of international sales manager, responsible for the company’s international reseller channel.

Coming from his most recent post as managing director of Pinewood Group’s Post Production Department from 2010-2014, Farley began his career with Digidesign/Avid in 1993 as international product specialist.

His abiding love of film inspired a 1999 move into post-production, where he helped create a multi-room Pro Tools complex for Shepperton Studios – the facility that centralised audio editorial and mixing services for many major Hollywood studios. 

Following Shepperton’s 2001 merger with Pinewood Studios, Farley helped expand those services (and the studio’s client base) as head of international post production sound. In 2008 he and his colleague, Dennis Weinreich were named co-managing directors of the Pinewood Group’s post production department. Their responsibilities included audio, picture, asset management and restoration services for the Film, TV and Games sectors. When Weinreich left the firm in 2010, Farley was named sole MD.

Commenting on Farley’s appointment, senior sales and marketing manager Nathan Eames said: “Giles Farley has a vast knowledge of the audio post-production ecosystem, from both the technical and the practitioner perspectives. Sonnox plug-ins are finding wider acceptance in TV, feature film and broadcast applications, and we are confident that Giles will be highly effective in further expanding our user base.”

“The experience I’ve gathered in software, music and post-production will be invaluable in helping me grow the Sonnox business and in serving our international reseller network,” Farley added. “The Oxford team is uniformly brilliant, and their enthusiasm for their work is genuinely inspiring. I very much look forward to working with this extraordinary group.”