Universal Music Group (UMG) has promoted industry veteran Paula Salvatore to Vice President of Client Relations and Studio Marketing.

As part of the newly created role, Salvatore will oversee client relations, booking and studio marketing across UMG’s U.S. commercial recording studios. She will also work with the studio executive team on UMG’s global Recording Studios strategy and will remain based in LA.

“There are very few people in our industry with Paula’s breadth of relationships and deep knowledge of managing recording studios,” said Patrick Kraus, Senior Vice President of Recording Studios and Archive Management. “Simply put, Paula is a legend in our field – highly respected and beloved by recording artists, engineers and producers alike. This elevated role will leverage her experience managing Capitol Studios across all of UMG’s U.S. facilities and in our global strategy.”

Previously, Salvatore was VP of  Studio Administration and Sales at Capitol Studios, where she had overseen its operation since 1990. 

Prior to Capitol Studios, Salvatore managed Sound City Studios in Van Nuys, California.

Paula Salvatore said, “I’m excited to start this new position at UMG and to work across the company’s growing roster of best-in-class recording studios and facilities. The past 30 years at Capitol Studios have been an extraordinary time, both in my life and career, and I’m thrilled that I’ll continue to interact with so many of the friends that I made during that time. I’m thankful to Pat Kraus and Michael Frey for this wonderful opportunity and I’m looking forward to some extraordinary recording sessions in the future.”