VIDEO: speaks to Avid at IBC 2012

Following his show-stopping keynote speech in Amsterdam at IBC 2012, producer and pop star dropped by the Avid stand at the show to chat Pro Tools, technological inovation and being the first artist to be played on Mars.

As something of a technical whizz, the Black Eyed Peas star and producer offers some unique insights into his working process in the following video recorded at this year’s IBC show.


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