will.i.am announced as keynote speaker for IBC 2012

Black Eyed Peas star and seven-time Grammy Award winner will.i.am has today been announced as a keynote speaker for the IBC 2012 show in Amsterdam.

Taking place from September 6th-11th at the Amsterdam RAI, IBC 2012 will see will.i.am and co-host Johan Jervøe of Intel Corporation provide a keynote address on Friday September 7th, entitled ‘Creativity and Technology Forces Combine – Transcend the Barriers of Convention and Rethink What Can be Achieved’.

The session will take a look at the role of technology in the creative process, and will be illustrated with personal stories from their careers. It will also show how the application of new technology can be a catalyst for new thinking and positive change.

"We want people to rethink what they believe is possible," said seven-time Grammy Award winner, will.i.am. "I’m always thinking about tomorrow. What are the new beats? What is the new music? What will people like? What will we be capable of doing? Technology allows us to amplify our ideas, amplify our creativity, and find new ways of solving our problems and genuinely start living in those future tomorrows, and that’s what I want to share at IBC."

As a musician, producer, director and advocate for STEM (science, technology, engineering, mathematics) education, will.i.am is a keen user of technologies in both a professional and personal capacity. In recognition of his ability to harness technology to enhance entertainment, creativity and communication, Intel Corporation appointed him as director of Creative Innovation in January, 2011; a role that allows him to collaborate with Intel scientists, programmers and marketing team members on a company-wide basis to innovate and promote inspiring content, technology and hardware strategies.

Co-host Johan Jervøe is vice president of the Sales and Marketing Group and director of Partner Marketing for Intel Corporation. The Partner Marketing team at Intel is responsible for innovative co-marketing relationships and programmes, such as the links with will.i.am and other people and organisations, including The Creators Project partnership with Vice Magazine. Partner Marketing also works with a number of major brands and media partners like Facebook, Google, and DreamWorks Animation. Jervøe is also co-author of the Manual of International Marketing.

"We’re enormously pleased that will.i.am and Johan Jervøe will be speaking at the IBC Conference," commented Michael Lumley, IBC’s Conference Chair. "It’s a true testament to the strength and breadth of the Conference that it can attract speakers of their international calibre, and we are fascinated to see how their thoughts on technology and creativity will contribute to the global debate about fostering innovation.”

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