will.i.am impresses at IBC 2012

International pop star will.i.am today addressed the pro audio industry at the IBC 2012, as he discussed the technological advancements in the world of broadcast, TVBE has reported.

Joined on stage by host Johan Jervøe, vice president of Sales & Marketing Grp and Partner Marketing, at Intel Corp, he was askedwhat he felt about broadcasting and technology. His response was that the world needs more innovation, not less. “Connectivity is a fact of life. Whether it was early phonographs, and the radio, to gramophones, to music players. They were all linked. Now it’s Twitter and Google and Facebook. And Intel, of course! It is all about engaging with people,” he commented.

will-i-am has been working with Intel for the past two years on a series of projects related to Ultrabook computers, but also advised broadcasters and the industry in general that their focus should not only be on making money. “What if Google or Twitter were initially only about money? I am not sure they might have had the same success.”

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