XLR announced new distributor for Genelec in Belgium

Genelec has appointed a new distributor in Belgium for its professional active monitors. XLR is a newly created company based in Brussels and brings together a talented team of pro audio professionals. Well known in the pro audio industry, both Jan De Brucker and Louis Lukusa have previously been sales manager at ASC, which for many years was handling the distribution of Shure, L-Acoustics, and many more product lines in Belgium.

Jarmo Masko, sales manager for western Europe and Africa at Genelec said: "The XLR staff all have a long personal track-record in the Belgium and Luxembourg audio market and we look forward to working with this enthusiastic team of people."

Jan De Brucker and Louis Lukusa at XLR commented: “The choice to distribute Genelec was made for business reasons, the high quality of their product offering, and also because of their corporate culture. Behind the success of Genelec are people driven by an ideal that leads to quality, respect and excellence. We share their values and are willing to follow their mission to bring joy to customers’ lives with the best sound reproduction possible. We are convinced that this is the key for a long and successful collaboration.”