Audio-Technica US names Javier Tiburcio as training and sales support

Audio-Technica US has announced the appointment of Javier Tiburcio as training and sales support specialist for the territories of Mexico and Central America.

In his new role, Tiburcio will be responsible for providing product training and sales support to the company’s distributors and customers in Mexico, Central America and South America, as he works with the rest of the team to expand the Adio-Technica brand and increase sales within these regions. The announcement was made by Philip Cajka, Audio-Technica US president and CEO, further cementing the company’s commitment to ongoing growth in the Latin American market.

Tiburcio brings with him extensive experience in microphone sales and training. A native of Acapulco, he has lived and worked his entire career in Mexico, and will continue to be based there. His previous positions at Hermes Music and Grupo Imis have included sales and marketing responsibilities for the Audio-Technica brand in Mexico.

With experience as both a musician and audio engineer, Tiburcio studied music at the School of SUTUM, and digital audio and audio for broadcasting at CECAT, garnering a high level of expertise in microphone placement for live sound and recording. He has visited numerous music industry dealers throughout Mexico and conducted clinics and training seminars at a variety of music expos with musicians like Moderatto Drummer Elohim Corona.

“Javier is a tremendous asset for us to expand our sales and training strategies in Mexico, Central America and South America,” said Cajka. “He comes to Audio-Technica with a wealth of experience, and we look forward to all of the great things we can accomplish together.”

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