Ex-Yamaha man joins CUK Audio as live sound brand manager

UK distributor CUK Audio has appointed Rich Soper to the position of brand manager, live sound.

In his new role, Soper will be responsible for sales and support of the Powersoft, Outline, Cadac, dbTechnologies, Clair Bros., Cordial and Pivitec brands.

Soper has a strong background as a FOH engineer, having worked on various tours, cruise liners and live events. Before joining CUK Audio, he was a regional manager at Yamaha Commercial Audio, where he specialised in digital desks, DSP and loudspeaker systems. Prior to that he spent time at dbTechnologies UK and Amber Sound.

“The appointment of Rich is a major step for CUK Audio. It is a key element in the substantial commitment and investment we are making in terms of both sales and support in the ‘Live’ sector, and the direction the brand portfolio will take moving forward,” said CUK Audio’s managing director, Stuart Thomson. “We have established a great portfolio of brands and believe Rich is the person with the right connections, knowledge and approach to take this to the next level and establish ourselves as a major player in this sector.

“CUK Audio has predominantly been an ‘Integration’ focused distributor and now, eight years on, it’s time to fully commit to other sectors without detracting from our core business. With the recent changes to the brand portfolio and the addition of Rich, it places us in a strong position to contribute to this sector in a positive way.

“Rich shares our ethos of providing the best customer support and his wealth of experience, enthusiasm and attitude make him a good fit with our team. I’m confident he’ll do a great job for CUK Audio and our customers.”

Soper added: “I am really excited to be joining CUK. The outstanding portfolio of brands that Stuart has combined gives me an unequalled opportunity to substantially grow our business and establish CUK Audio as a leader in the live sound sector.”

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