Genelec has bolstered its US sales force with the appointment of John Whitcore as territory manager and Steffenee Copley as western region – sales.

The announcement was made by Will Eggleston, Genelec Inc. marketing manager, and both Whitcore and Copley will report to Lisa Kaufmann, Genelec Inc. managing director while working closely with Paul Stewart, Genelec Inc. eastern territory sales manager, on new and ongoing sales initiatives.

Whitcore (main picture) brings with him more than 20 years of industry experience, and in his most recent role, he managed US/Canadian east coast pro-audio sales for Avid Technology.

Copley (pictured, below) comes from a musical background, with early exposure to piano, violin, guitar and banjo. She graduated from the University of Tennessee Knoxville with a B.S. in Communications, Advertising and Spanish. She began her career in the audio equipment industry in 2003 working for a start-up distribution company that first introduced the German headphone line Ultrasone to the US market, Canada and Central and South America. 

Since then she has worked for Liberman Broadcasting, representing KRCA Estrella TV/KBUE/KHJ/KWIZ/KRQB Spanish-language TV and radio stations, Fingerprint Audio (US and Canadian distributor for sE Electronics and sE/Rupert Neve Signature Series microphones) and Ultimate Support Systems, assuming the positions of account executive, director of sales and marketing, west coast regional sales manager and international sales manager. Copley has spent the last few years as owner of the sales representation and marketing firm Step 2 Business Services Inc., representing several brands to corporate and independent retailers within the US and Latin America.

Commenting on the new arrivals, Eggleston stated: “John and Steffenee have rich histories and unique skill sets. With years of experience in sales and customer relations, they have the opportunity to benefit both Genelec dealers and reps alike. We look forward to working alongside them and continuing to increase our national presence in all the markets that we serve.”

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