Outline switches UK distribution to CUK Audio

Outline has named CUK Audio as its new UK distributor, PSNEurope has reported.

“This year, 2013, is our 40th anniversary and our business is expanding globally,” sales director Chris Hinds told Audio Pro International‘s sister title. “To that end we are continually refining and expanding our worldwide partnerships. Bringing CUK on board as our UK partner is part of this ongoing process, and we’re fortunate to have found a company of this calibre to represent our products.

“Peter (Barnard, Outline’s former UK representative) has done sterling work in helping to develop Outline’s presence in the UK, and he has our gratitude and respect. Our move to CUK is a natural development of the brand and its representation here.”

Barnard added: “The last 15 years have been very enjoyable and I wish Outline all the best in their future ventures. I hope the brand will continue to flourish worldwide.”

Loudspeaker specialist Outline was seen as the ideal brand to complete CUK’s new Live division, which also includes Powersoft and Cadac.

“With CUK Live being clearly focused on the needs of the live market, it became clear that we needed a credible loudspeaker offering for the sector,” commented CUK Audio MD Stuart Thomson. “We’d been looking for some time now, but frankly what we found were numerous loudspeaker manufacturers producing similar product lines with little differentiation between them.”

That wasn’t the case with Outline, however. “It was apparent that the brand, the people, the technologies and the attitude were a very good fit with our own approach to the business,” Thomson continued. “It genuinely offered something different and of course we’ve watched Outline grow internationally in recent years, which tells its own story.”

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