Pivot Audio expands into US with LA studio

Boutique audio production studio Pivot Audio has announced it has opened a Los Angeles office, led by award-winning composer Guy Amitai.

Founded by Amitai in Amsterdam in 2008, Pivot specialises in original composition, production, and sound design for creative clients worldwide. With an ever-growing body of US work in recent years, including Coca-Cola’s 2015 Super Bowl spot ‘Make It Happy’ via Wieden+Kennedy, the addition of a permanent home in Los Angeles will allow Pivot to streamline its services for US clients moving forward.

According to Pivot, the firm offers "a personalised approach to sound," letting clients partner directly with composers to create their ideal sound, whether it’s for a commercial, experiential project, or feature film. The Los Angeles facility will also work in close collaboration with Pivot’s Amsterdam studio to provide clients with around-the-clock service.

“Sound is so personal and tied to specific emotions and moments, so the most important thing for us is being able to work as closely as we can with clients to understand their vision,” said Amitai. “At Pivot our clients are partners in the process, and we aim to be completely accessible and build the intimacy it takes to produce the very best creative. We’ve already worked on many projects in the US and as we move forward as a company, it makes sense for us to finally establish a permanent physical presence here.”

Pivot’s commercial work has been recognised with awards for both composition and sound design by D&AD, Cannes Lions, AICP, Clio, Promax/BDA, and Shots.