Sennheiser has announced a collaboration with MouthMedia Network, the podcast network covering the business of various lifestyle industries.

The collaboration coincides with MouthMedia Network’s launch of two new podcast recording studios in New York City, both powered by Sennheiser’s audio solutions.

The new studios are intended as podcast hubs, where approved third party podcasters can book time for free with their guests to utilise the professional recording environments to create podcasts on a variety of topics. The MouthMedia Network studios will feature Sennheiser experience areas where studio hosts and guests alike can try Sennheiser products and obtain special discounted podcasting bundles on microphone/headphone combinations.

The idea for a collaboration resulted from a successful series of three live podcasts recorded by MouthMedia Network at the Sennheiser SoHo pop-up store in New York City during its run between October 2016 and February 2017.

“Podcasting is a medium that relies exclusively on audio, so clarity and fidelity are of paramount importance,” said Pavan Bahl, vision and strategy for MouthMedia Network. “It’s a very dynamic way to listen to a story. It captures imagination, but it is also a way of consuming content as a secondary activity to things like driving a car, riding the subway, or writing an email. We are finding that many people who used to acquire information through videos or blogs are turning to podcasts for this reason.”

With podcasts in the US alone exceeding 67 million regular listeners, the medium continues to prove its relevance and growth potential in the digital media economy.

“With a selection of our lifestyle products available on-site at the MouthMedia Network studios, content creators not only get to experience Sennheiser’s superior quality but will have the ability to take that Sennheiser experience home with them,” said Stefanie Reichert, director trade marketing, retail, Americas at Sennheiser. “This includes the AMBEO Smart Headset for 3D audio recording, our HD1 Wireless and PXC 550 Wireless headphones and other models.”

Sennheiser and MouthMedia recorded a new podcast this week that features an in-depth discussion with Julia Kaganskiy, director of cultural programming at NEW, INC. Joined by fellow NEW, INC. members, Kaganskiy explored how 3D audio will enhance sensory experiences, influence human emotions and perception through a new lens of viewing and interpreting art.