Subfrantic adds Avid VENUE S6L to line-up

Subfrantic, the UK-based production company and hire firm that supports an array of areas in the live sound market – from touring and festivals to corporate and theatre work – is the latest company to add the Avid VENUE S6L live sound system to its product offering.

Headquartered in Bromley, Greater London, Subfrantic caters for sound, lighting, video, staging, rigging, special effects and logistics.

It is the first time that the firm has added Avid solutions to its inventory.

After heavily investing in every aspect of its business over the last 18 months, Subfrantic set about looking for a new flagship desk to offer its customers.

“As a production company, we face a large number of market challenges and the S6L confronts all of these head on,” said Steve Davies, managing director at Subfrantic. “Avid is the most exciting console manufacturer around at the moment and they have listened to what the industry wants. VENUE S6L’s integration with Pro Tools was an important part of our decision to invest, as was the console’s compact size and weight. Lighter equipment means we can make huge savings on transportation costs, so we expect the console to be a popular choice.”

Having kept a careful eye on the console’s progress since launch, Davies attended S6L reseller HD Pro Audio’s introductory seminar for the first opportunity for some hands-on time with the hardware and software, which confirmed his decision to purchase.

HD’s sales director Andy Huffer commented: “Having been involved with VENUE since the launch of the original D-Show console in 2004, we’re pleased to see the same level of excitement surrounding the S6L. We wish Steve and his team all the best with their significant investment.”

With the VENUE E6L engine integrated into the S6L live sound console, Subfrantic’s customers will now benefit from two ‘powerhouse technologies’ working in unison. The real-time processing engine handles all routing, channel, and mixing functions for maximum stability and power, while the HDX-powered DSP engine manages all AAX plug-in processing, enabling ‘bigger, better sounding mixes with ease.’

“We’d like to welcome Subfrantic to the Avid family. By adding VENUE S6L to its inventory, they join an elite league of hire firms supplying the industry’s most powerful live sound console and integrated processing engine for modern live sound workflows,” added Tom Cordiner, vice president of international sales at Avid.