ADAM Audio selects new Chinese distributor

ADAM Audio has announced the appointment of Great Wall Musical Instrument Co Ltd. as its new official distributor for mainland China.

Great Wall is a leader in the Chinese pro-audio market distributing various high-end brands, with an up-to-date infrastructure and online marketing resources available, ADAM says.

"It is a great honour for us to represent ADAM Audio, one of the top manufacturers of studio monitors in the world, in our home market China. The quality of their products are of the highest standards, and we look forward to offering our customers ADAM Audio monitors,” said Ye Jin Bin, co-owner of Great Wall.

“We have great confidence in the ability of our new partners at Great Wall Musical Instrument Co Ltd. They have a long term experience and in-depth knowledge of the very important Chinese market,” added Alexander Sacken, head of sales at ADAM Audio. “When it comes to professional audio solutions they are the first choice for customers, be it from top-of-the-line studios or the home recording community. We are very happy that they have chosen to take ADAM Audio on board on their excellent portfolio of well-chosen brands.”

Great Wall’s first official appearance as ADAM Audio’s distribution partner will be the ProLight + Sound Exhibition in Shanghai from October 26-29 (booth #N1A02).

(Pictured L-R: Ferdinand von Wrede (ADAM Audio), Ye Jin Bin (Great Wall), Melanie Becker (ADAM Audio.))