Alcons announces UK distribution deal

Dutch manufacturer Alcons Audio has appointed Lancashire-based distribution and installation business InSynergy as its new distributor for the UK.

The company’s systems have recently been installed at several prestigious theatres worldwide, so it is appropriate that the first trade event InSynergy will be exhibiting at is London’s ABTT Theatre Show.

InSynergy was originally set up by Steve Badham (pictured left), who has a long association with Alcons. Badham is taking a very proactive approach with the Alcons brand, complementing InSynergy’s presence at the ABTT show with setting up a programme of structured demo sessions and training for potential customers.

“Having worked with Alcons in the past, I know both the company and products very well,” said Badham. “I truly believe that the performance of Alcons products is unmatched by any other system. The pro-ribbon high frequency drivers and matched electronics deliver a level of audible detail at high SPL levels that no other manufacturer has achieved.”

“The timing couldn’t be better for us to appoint a new UK distributor, with the fast growth we are experiencing worldwide,” added Alcons co-founder Tom Back (pictured right). “Over the years we have kept a relatively low-profile, because bringing such benchmark technology to the tough UK market requires knowledge and dedication. Steve has both in abundance and we are really looking forward to working with him again.”

A feature of InSynergy’s ABTT presence will be Alcons’ new LR18 mid-sized line array.

“The LR18 really punches above its weight in terms of pattern control and output, thanks to its symmetrical cabinet design and cutting edge transducers,” said Badham. “It’s an appropriate place to mark the public debut of our new partnership, with Alcons systems having recently been installed in prestigious venues including Hamburg’s State Opera House, the Swedish National Theatre, the Finnish National theatre and on Broadway with Hamilton, which has been described as ‘the hottest ticket in decades!’

“The main focus of our ABTT presence is to talk to, and book demos for, serious potential customers. Alcons products are aimed at those wanting the highest audio quality and, as other customers have found, once people hear it they know that it’s the very best available.”

“Steve is intimately experienced with Alcons pro-ribbon systems and he’s a good guy to work with,” Back concluded. “To be honest, his fabulous keyboards were really missed in the Alcons band. It feels a bit like the Blues Brothers – ‘We’re putting the band back together!’”

InSynergy will be exhibiting on Stand D41 at the ABTT Theatre Show, which takes place at London’s Alexandra Palace from June 22-23.