Alphatec appointed Music Group’s Indian Distributor

In a move to strengthen the company’s network in the APAC region, Music Group has announced the appointment of Alphatec Audio Video as distributor for Midas, Klark Teknik, Turbosound, Behringer and Bugera for India.

Alphatec is currently gearing up to participate at PALM India 2015 in Mumbai later this week, where all Music Group brands will be on display.

“We are proud and excited to be given this opportunity to represent such prestigious brands in India," said Alphatec director Devasis Barkataki. "These world-class brands are strongly recognised and favoured by the Indian market. We will heavily invest in our customer service to further open the Indian market to provide comprehensive solutions for our clients.”

Prior to Alphatec, Devasis spearheaded Ace Acoustics – Harman’s master distributor in the Indian Eastern Region.

Graham Rowlands, VP sales, professional division at Music Group commented: “The Alphatec team comes with great experience in both the installed and distribution domains, which ensures the Music Group brands will deliver quality solutions to our customers in India. Success in the Indian Pro AV market is extremely important for all leading professional audio brands and Music Group is no exception. We believe this will be a strong relationship, and we are very proud to have Alphatec as our partner.”

Pictured L-R: Devasis Barkataki, managing director of Alphatec Audio Video; Karan Kathuria, senior manager, customer management, APAC at Music Group