AMBEO and $55k headphones at Sennheiser’s NYC pop-up store

Sennheiser is inviting New Yorkers to journey into the ‘Future of Audio’ through its new SoHo pop-up store.

Now open until the end of February 2017, it offers visitors a chance to explore the audio specialist’s range of audio products, as well as a rare opportunity to listen firsthand to its $55,000 HE 1 headphones – formerly named Orpheus – and Sennheiser’s AMBEO 3D audio technology.

The store at 134 Prince Street (between West Broadway and Wooster) is one of two new brand showcases for Sennheiser in the city, as the company has also just launched the Soundscape, a new showroom at Westfield World Trade Center.

“With both new stores we would like to invite New Yorkers to experience Sennheiser sound firsthand through our products and innovations. The stores will also host events and activities that will share further aspects of the world of Sennheiser, bringing to life our vision to Shape the Future of Audio,” explained Guido Karbautzki, senior vice president global retail channel, Sennheiser.

The new SoHo space is divided into dedicated zones: a 2,150 sqft public area dedicated to listening experiences and retail, and a 540 sqft showroom for professional solutions. In addition to various consumer products, Sennheiser will present pro products including the AVX and evolution wireless D1 microphone systems and business communications equipment such as TeamConnect Wireless.

The highlight of the sound experience is the Sound Temple – a unique space for ‘total immersion in unprecedented audio excellence’ within the store. Here, visitors can hear some of Sennheiser’s latest innovations and high-end audio products, including AMBEO 3D audio technology. The Sound Temple is also where guests can check out the HE 1, which the manufacturer is calling "the best headphones in the world."

The pop-up store at 134 Prince Street will be open daily between 11 am and 9 pm.