Audio-Technica takes on new Turkish distributor

Audio-Technica has announced the appointment of Ertekin Elektronik as its new distributor for professional audio products in Turkey.

Established in 1967, Ertekin Electronik is based in Istanbul and has operated as a distributor for international brands in the pro-audio, lighting, hi-fi and consumer electronics industries since 1990. The company currently distributes more than 50 brands including Yamaha, Celestion and Denon across the territory.

“We are proud to have signed a distribution agreement with Audio-Technica to bring its high quality, technically innovative products to our domestic market," said Yurder Ertekin (pictured, left), sales and marketing manager for Ertekin Elecktronik. "We look forward to developing a strong co-operative relationship with the brand and strengthening Audio-Technica’s profile in Turkey.”

Matthias Exner (pictured, right), Audio-Technica’s director of sales and marketing EMEA, added: “The agreement with Ertekin Elektronik is an exciting move for Audio-Technica and will enable us to strengthen our position in this key market. The company’s proven track record, with full coverage of the country and involvement in all our market segments including conferencing, makes it an ideal partner. I look forward to building a mutually beneficial strategic alliance with Ertekin.”