Audio-Technica targets conferencing with new UK sales appointment

Audio-Technica has announced the recruitment of Jason Williams to a newly-created role as the company’s business development manager, conferencing professional audio for the UK and Ireland.

Williams’ arrival continues the expansion of Audio-Technica’s UK pro audio sales team, following the recruitment of Rich Soper, business development manager for live touring and rental and Tom Macklin, area sales manager, commercial north and Alex Farell’s move to commercial sales manager south.

With 27 years of engineering and consulting experience in delivering AV and multimedia solutions across a number of vertical markets, Williams has focused on the conference market for the last eight years.

His previous roles include senior positions at Brahler and Taiden, where he collaborated with Audio-Technica, rolling out over 600 UK courtroom installations featuring the company’s PRO Series microphones in 2012.

Audio-Technica’s UK sales manager Gary Maguire commented: “In his new role, Jason will be positioned to offer clients advice and support on commercial projects involving Audio-Technica conference system products and those of its distributed brands in the UK – Allen & Heath, Apart Audio and Artnovion.”

“I’m very pleased to be joining Audio-Technica and working with existing and new customers to build its conferencing business in the UK,” Williams added. “As the company expands its activity in this area it’s an exciting time to be part of a dynamic team, and I’m looking forward to some great projects ahead.”