Avid appoints Wild & Marr as South African distributor

Pro audio distributor Wild & Marr has acquired the rights to distribute the Avid portfolio of pro-audio products in Southern Africa, a hand over which was completed at an Avid event in Johannesburg last week.

The product portfolio includes the Pro Tools suite as well as the S6 and S6L integrated digital mixing systems for live performance production and recording.

Joe Copans, MD of Wild & Marr said, “We certainly feel proud to be entrusted with the great brands in the Avid pro-audio stable. We see the two companies as having many synergies, and we’re looking forward to investing resources and capacity into growing the Avid footprint in Southern Africa.”

Part of those resources is to provide product support for the brand. Ian Holden has been employed as an Avid technical support specialist and has extensive experience with Avid products at distribution and post-production level, while Wild & Marr’s broadcast and studio expert, Gustav Teitge, will provide product and sales support.

“There is a lot of synergy between the companies,” remarked Teitge. “When Avid approached us to possibly take over the sole agency for its professional audio products, we saw huge possibilities in creating new markets, in providing dedicated sales and support resources to the products and ensuring that their famous brands are well looked after.”

Jacques Di Giovanni, territory account manager for Avid’s pro-audio products, agrees with this view of the fit between the companies: “We were looking for a distributor with the necessary customer base, but also the quality of service, support, and technical knowledge to do Avid products justice. Distributors also need to be a strong point of contact between the brand and the dealer network. Market growth depends on these characteristics as well as strong local market knowledge. We believe Wild & Marr ticks all of these boxes.”

Andrew Sorrill, marketing manager at Wild & Marr concluded, “We have already experienced a very favourable response with the news that Wild & Marr are now the distributors for Avid pro-audio. Both companies have a strong legacy in the professional audio industry and we look forward to establishing new business relationships, expanding on existing ones and reinforcing Avid as the premier solution for media and entertainment industry professionals.”

(Pictured: Joe Copans and Jacques Di Giovanni at the official announcement.)