Bayer invests in Shure Microflex for new UK headquarters

Leading biotechnology and pharmaceutical company Bayer has unveiled cutting edge AV systems from Shure throughout its new Green Park headquarters.

The company worked with MiX Consultancy and Focus 21 to create collaborative spaces, meeting rooms, and presentation suites at the heart of its four floors.

This led to creating a number of versatile, flexible meeting spaces that had to be consistent, reliable, and easy to use.

A key part of the building is the main meeting space and town hall area. This large area is designed to be divisible into a number of rooms or opened into one space, creating a challenge when it comes to maintaining clear, intelligible audio. To achieve this, the space was designed for audio conferencing and voice-lift from two Microflex Advance MXA910 Ceiling Array AV Conferencing Microphones and a Microflex Wireless AV Conferencing system.

The MXA910 Ceiling Array microphone features Steerable Coverage Technology, using up to eight separate lobes to accurately capture sound sources from above. Control software offers easy configuration of all parameters, including lobe steering, presets, and templates.

Shure’s Microflex family can connect to networks and third-party control systems using standard protocols for remote management and campus-wide implementation.

“The Bayer UK headquarters move was part of a wider culture change to a more agile way of working and our new home had to reflect and support this, whilst adhering to corporate standards in many areas,” explained Glynn Seymour, IT project lead for Bayer. “We were challenged to create a variety of meeting spaces that were versatile but retained ease of use and bolstered the image of Bayer as an innovation-driven Life Science organisation.”