Dimension ‘unveils new identity’

Dimension Audio, the audio arm of Creative Technology, is in the process of rebranding itself as part of a series of changes intended to relaunch the business in the UK and build upon the groups specialist audio services.

In April, Dimension moved to a larger premises in Crawley, allowing for further inventory development, better prep and programming facilities and, ultimately, allowing CT and Dimension to be reunited under one roof.

Mark Boden, director of audio for Creative Technology and heading up Dimension Audio (pictured, left), commented: “Our new logo kicks-off a new chapter for Dimension Audio, retaining the Dimension name whilst providing an immediate and unmistakeable link to Creative Technology. Our clients will be visually aware of that link however, where appropriate, we can maintain separation providing the specialist audio service that Dimension has become known for throughout the industry.”

Dimension was created in 1991 by the late Derrick Zieba and has gone from strength to strength during the last 25 years. The new logo, a mirror image of CT’s long standing brand, creates a clear ‘D’ for Dimension and replaces the purple and blue pictorial interpretation of a sound wave created by the late Colin Duncan 18 years ago.

Dave Crump, CEO Creative Technology Europe and Middle East (pictured, right), commented: “CT and Dimension have always been part of the same group and, for many years, have been one company. The new identity emphasises the link between the businesses whilst allowing Dimension to retain its own specialist culture and heritage. While CT is best known for its video staging services, many of our customers are surprised at the extent of our audio offering and inventory.

“Worldwide, we employ over 60 audio specialists and have extensive stocks of d&b, Meyer Sound and L-Acoustics systems along with a huge range of microphones, processing and mixing equipment. Aligning Dimension more closely with CT will allow us to offer a more integrated AV solution, where appropriate, and will further accelerate the development of our audio business across Europe and the Middle East, ensuring we continue to reinforce our position as the world’s leading audio visual staging specialist.”