Focusrite forms Commercial & Pro Audio business unit

Focusrite has appointed Rich Nevens as vice president of worldwide sales for the company’s newly formed Commercial & Pro Audio business unit, which consists of RedNet, Red interfaces and the ISA range of products.

Nevens joins Focusrite from Avid, where he held a number of positions over the last 12 years, most recently director strategic solutions, worldwide audio sales.

“Our Dante-based RedNet and Red ranges are experiencing substantial growth and, as such, we have decided to form a dedicated business unit to focus on the professional audio community: Focusrite Commercial & Pro Audio," explained Damian Hawley, Focusrite’s director of global marketing and sales.

Focusrite Group CEO Tim Carroll – also formerly of Avid – stated: “Rich Nevens is a highly respected professional audio business leader with many years of experience operating at the senior decision-maker level. Rich will initially be focused on developing a world-class network of distributors, resellers and system integrators to accelerate our growth in the broadcast, post-production and professional markets."

Commenting on his appointment, Nevens added: "Focusrite has taken a clear leadership position in providing the most expansive line of great-sounding, Dante-enabled modular audio products, and I’m thrilled to lead a team focused on improving the workflow of the professional audio community with our powerful networked audio solutions."