Genelec appoints Prase as new Italian supplier

Genelec has appointed Prase as its Italian distributor for AV-Install products.

Located in Noventa di Piave, near Venice, Prase has operated in the industry for more than 20 years.

MidiWare will continue to distribute Genelec’s professional line of products.

Delighted by the news, Jarmo Masko, international sales manager for Genelec commented: “This company is full of energy, with an enthusiastic team lead by the Prase brothers, Alberto and Ennio. They have highly skilled personnel as well as their own R&D in order to match the future needs of skills to maintain various applications and systems, from railway stations to home theatres. We believe they have the dedication and enthusiasm required to succeed in this important role, and we are looking forward to developing a strong working relationship with them.

“The Prase team is also a perfect complement to MidiWare,” he continued, “helping to increase our brand presence in Italy. We are confident that they will both be able to continue to develop our emerging profile in the Italian market.”

Genelec products available with Prase include the Genelec 4000 series of active loudspeakers designed for installs, and the Genelec G Series of speakers, designed for home use.

Ennio Prase, CEO of Prase remarked: “Genelec has been a target product of ours for long time, and fits in perfectly with our line of products. We are excited to be working with such a strong brand, with a history of producing consistently high quality products, and we are proud that Genelec has recognised our expertise in the Italian distribution market.”

Pictured (left to right): Alberto Prase, Jarmo Masko and Ennio Prase.