Genelec strengthens presence in Denmark with new sales hire

Genelec has announced the appointment of Morten Laulund Uldbæk to the position of area sales manager for Denmark.

The move will see Uldbæk greatly expand Genelec’s presence throughout the country, drawing on an extensive network of dedicated dealers whilst offering support to existing customers, according to the company.

Located near to the city of Aarhus, Uldbæk’s 15 years experience in the pro-audio business has offered him opportunities to work with many of the industry’s most respected brands. He is, he says, excited to be joining Genelec.

“I have known Genelec for many years and am very familiar with the company’s products and values,” Uldbæk commented. “With their leadership position in active monitors, innovations such as Smart Active Monitoring (SAM), and audio-over-IP, there has never been a more exciting time to join this company. I’m very much looking forward to expanding Genelec’s customer base in Denmark’s pro-audio market.”

Genelec sales director, Mikko Tuomi, added: “I’d like to welcome Morten to the Genelec family and also to thank our previous partner, DTK Audio, for their efforts in the Danish professional audio segment.”

Uldbæk’s appointment follows the recent arrival of another high profile member of the Danish industry, Thomas Lund, who has joined Genelec as senior technologist. Working with Uldbæk, Lund will continue delivering educational seminars both in the region and beyond.