L-Acoustics has opened a new office in mid-town Manhattan and added Sandy Macdonald to the sales team, increasing its commitment to the pro audio industry on the eastern seaboard, and particularly the Broadway market.

The new office space, inaugurated in October, offers the capacity for training as well as meetings and will be home to the growing L-Acoustics East Coast support team. The first training – L-Acoustics System Fundamentals – was held in the new space on 30 October.

Located within walking distance to Penn Station and several high profile venues with L-Acoustics installations, the new East Coast headquarters will be easy to access, as well as provide close proximity to the important Broadway industry. Sandy Macdonald has been appointed L-Acoustics sales manager, Musical and Theatre, joining Scott Pizzo, regional sales manager and Jesse Stevens, applications engineer, on the East Coast.

Macdonald has spent the past 12 years managing sales in the Northeast for Meyer Sound. She will be coordinating efforts with Jesse Stevens, who spearheads application support for Broadway designers and certified providers for L-Acoustics in the region. The duo will ensure that L-Acoustics and its L-ISA immersive solutions are available to Broadway sound designers as well as provide local support to theatre sound design consulting firms in the tri-state area.

Welcoming Sandy to the team, Pizzo commented: “The East Coast market is particularly diverse and demanding. Over the past few years, we have successfully built a solid presence in high profile venues, festivals and corporate or movie premiere events in the Northeast region and New York City in particular. Those partnerships will now be reinforced by our permanent office presence and expanded with the addition of Sandy who brings a wealth of premium sound experience and theatre market knowledge to L-Acoustics."

L-Acoustics has seen great successes in Broadway recently, with standout productions like ‘Warpaint’, ‘Bandstand’ and most recently, the triumphant one-man show ‘Springsteen on Broadway’. Meanwhile spring 2018 will see two new high-profile projects landing on Broadway with L-Acoustics systems, ‘Mean Girls’, a musical written by and based on the Tina Fey movie and ‘Escape to Margaritaville,’ a musical exploration of the Jimmy Buffet canon.