Midwich recruits new sales specialist

The Midwich Group has reinforced its pro-audio sales force with the appointment of Simon Druce, who joins the distributor as audio external sales specialist.

Druce brings with him 15 years of experience, having worked previously for audio brands Sennheiser and Audio-Technica, and suppliers CUK and Polar Audio.

New recruit Druce joins a team of specialists headed up by sales manager Scott Pollard, and will be responsible for the audio portfolio at Midwich. The field-based role means that Druce will be able to assist dealers with all elements of a project – no matter where they are based – from helping make the right audio decision to demonstrating the products.

“It’s great to be joining a successful company that is continually developing its strategy and approach to business. Audio is a significant part of any project, and I’m really pleased to be working as part of the team delivering that message," stated Druce. "Customers can have confidence in our expertise when it comes to specifying the right products for a total AV solution.”

Midwich solutions director Jon Dew-Stanley added: “Simon has a wealth of experience in the professional audio market having worked in both distribution and manufacturing. Combined with the distribution from Midwich of 60 leading audio brands, we look forward to adding further value to our vendor partners and customers alike.

“Simon’s extensive knowledge of sound reinforcement, audio conferencing and professional sound systems adds significant weight to the customer experience we offer and completes a technically rounded AV project support.”