New Japanese distributor for Radial

Radial Engineering has appointed a new Japanese distributor for its Radial and Tonebone brands.

Tokyo-based Electori Co. officially took on responsibility for the two lines of professional audio products for touring and recording musicians and facilities on 21 November.

Steve Mckay, Radial’s international sales manager, said: "We look forward to working with the team at Electori Co., whose business philosophy aligns well with that of Radial. They are known for their rigorous vetting process when taking on a product or line.

“Radial’s renowned build quality and sound performance was key. From our perspective, their longevity in the business (they started in 1964) and attention to aftercare was very appealing. We anticipate a highly successful long term relationship and growing business for all involved."